Our Story
Presslane Atelier was founded to bring editorial discipline and performance coaching into one discreet practice. Our advisors have produced segments for national broadcasts, written for business press, and managed corporate communications through market-moving news cycles. We equip leaders to communicate with confidence when attention is at its highest.
Mission
To help visionary teams earn trust by speaking with clarity, empathy, and proof—never theatrics. We align message, medium, and moment so that coverage reflects substance.
- Respect for audiences and editors
- Practice that simulates real conditions
- Measurement that leaders understand
Milestones
Practice established; initial focus on media rehearsal for product launches.
Crisis communications program formalized with scenario libraries and escalation maps.
Added analyst relations and thought leadership sprints with benchmark tracking.
Expanded coaching bench; introduced executive presence curriculum for live broadcast.
Team
Avery Lane
Principal, Executive Communications
Former business editor and corporate comms lead. Specializes in narrative architecture and CEO voice.
Morgan Reid
Head of Media Training
Produced national morning segments; runs on-air rehearsal labs and message discipline workshops.
Jordan Blake
Director, Issues & Crisis
Builds escalation frameworks and holding statements that reduce speculation and protect trust.